Kristal (Cooking Industry)

One of my favorite collaborations with DatWay agency, this project involved reimagining both the digital and physical presence of Kristal, Macedonia’s most iconic sunflower oil brand.

I developed a full redesign of the website—now live and in production—and created several packaging concepts to modernize the product’s shelf appeal.

While the new website successfully launched, the packaging direction was postponed due to budget constraints. Still, the exploration remains one of my most creatively fulfilling brand exercises.